What to buy in London

Answer: Whatever you want!

You can refer to the following places:

1. Regent Street and Oxford Street

These two streets are London’s most iconic shopping destinations, offering everything from high-end boutiques to mid-range stores. For luxury shopping, don’t miss nearby Selfridges or Old Bond Street, where designer labels and exclusive collections await.

Regent Street is home to famous international brands such as the French fashion label Maje, the American brand Kate Spade—known for its stylish bags, jewelry, and clothing—and the quintessentially British Burberry.

Looking for souvenirs? Stop by Whittard’s Tea Shop for gourmet teas, or check out Queen's favorite snack shop near Piccadilly! Our London local guide can recommend some souvenirs to take home with.

2. Harrods

Step into Harrods, London’s legendary luxury department store with over 100 years of history. Here you’ll find everything from Longchamp, Gucci, and Dior to Louis Vuitton, Prada, and Chanel—a true paradise for fashion and luxury lovers.

If you’re looking to explore more high-end shopping, nearby Selfridges and Old Bond Street (near Oxford Street) are perfect alternatives. Our local London guide can help you navigate these iconic shopping spots and discover the best finds.

3. Covent Garden

Covent Garden is one of London’s hidden gems for boutique shopping, home to unique stores and quality brands from around the world. Here, you’ll find L’Occitane from France, famous for its hand creams; Venchi from Italy, offering irresistibly delicious chocolates and desserts—a must-visit for any sweet tooth. Kiehl’s (an American skincare brand) offers natural products that are perfect for yourself or as gifts, while Diptyque is renowned for its French scented candles and essential oils, exuding a romantic atmosphere.

Strolling through the streets of Covent Garden, you can enjoy more than just shopping—you’ll also experience the lively market vibe and the performances of street artists. Our local London guides can help you discover hidden specialty shops, revealing even more unexpected treasures.